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EndNote 20/21 Guide / APA Referencing Guide

This guide provides comprehensive instructions on the installation and use of the reference management software EndNote 20.

Which fields are required to create social media references in EndNote?

Important instructions:

  • Use the name associated with the account as the username e.g. Ardern, J.
  • If a @username is provided include this in the Handle field e.g. @jacindaardern.
  • Provide the specific date of the post e.g.  2018, October 15.  Type the year in the Year field and the month and date in the Post Date field.
  • Provide the first 20 words of the post as the title. Count a URL or other link, a hashtag, or an emoji as one word each, and include them in the reference if they fall within the first 20 words. 
  • Do not alter the spelling and capitalisation in the post text.  Retain hashtags and links.  Replicate emojis.  If you are not able to create the emoji, provide the emoji's name in square brackets e.g. [paw prints emoji].
  • If a post includes images, videos, thumbnail links to outside sources or content from another post, indicate this in the Original Post field e.g. Video, Image attached, Thumbnail with link attached, Infographic.
  • If there is no individual author listed use the organisation's name in the Username field.  The corporate author’s name must be followed by a comma (e.g. New Zealand Police,).  Failure to add a comma will result in the entry being abbreviated (e.g. Police, N. Z.).
Resource Reference Type Fields to fill Reference Example
Tweet Social Media
  • Username 
  • Year
  • Post text [type the first 20 words of the post] If text includes an emoji describe the emoji in square brackets
  • Handle 
  • Provider [enter Twitter]
  • Post date [enter month and date]
  • Type of work [enter Tweet]
  • URL
Twitter Profile Social Media
  • Username
  • Year
  • Post text [enter Tweets]
  • Handle
  • Type of work [enter Twitter profile]
  • URL
  • Access date [enter the month, date and year you accessed the profile e.g. February 02, 2023]
Facebook post Social Media
  • Username
  • Year
  • Post text [type the first 20 words of the post] If text includes an emoji describe the emoji in square brackets
  • Provider [enter Facebook]
  • Post date [enter month and date posted]
  • Type of work [enter post description e.g. Status update]
  • Orginal post [If audiovisual is present in post enter description e.g. Image attached, Video, Thumbnail with link attached or Infographic]
  • URL
Facebook page Social Media
  • Username
  • Year
  • Post text [enter the page title e.g. Posts, About, Photos or Videos]
  • Provider [enter Facebook]
  • Type of work [enter Facebook page]
  • URL 
  • Access date [enter the month, date and year you accessed the page e.g. February 02, 2023]
Instagram photo or video Social Media
  • Username
  • Year
  • Post text [type the first 20 words of the post] If text includes an emoji describe the emoji in square brackets
  • Handle
  • Provider [enter Instagram]
  • Post date [enter month and date posted]
  • Type of work [enter post description e.g. Photograph or Video]
  • URL
Instagram profile Social Media
  • Username
  • Year [enter n.d.]
  • Post text
  • Handle
  • Provider [enter Instagram]
  • Type of work [enter Instagram profile]
  • URL
  • Access date [enter the month, date and year you accessed the profile e.g. February 02, 2023]
Online forum post Social Media
  • Username
  • Year
  • Post text [type the first 20 words of the post] If text includes an emoji describe the emoji in square brackets
  • Handle
  • Provider
  • Post date [enter month and date posted]
  • Type of work [enter Online forum post]
  • URL