Marketing: Web Resources

These business.govt.nz webpages are particularly useful for Marketing students:

• Marketing strategy overview: Our interactive tools and guidance can help you boost customer insights, analyse your business and get set for success.
• How marketing sets you up for success: Get a clear idea of the tasks involved and think about the insights and budget you’ll need. Then you’ll be ready to set up the right combination of product/service, sales approach and promotion.
• Get to know your customers: Surveys, conversations and statistics can help you get to know your customers. Knowing your customers helps you to create products and services that sell, and effectively promote them to the right people.
• What your customers want and how they think: Learn about grouping and targeting customers, how customers make decisions and how to improve the customer journey.
• Build a brand your customers will love: Learn how to build your brand, customers can find you more easily if you have a strong brand. They’ll understand your business better and feel more connected. So they’re more likely to buy from you and keep coming back.
• Use insights to sell the right thing in the best place: Once you understand what your customers need, set up your product or service to meet those needs. What you learn can help you decide how and where to sell.
• How to set the right price: Too high a price can scare customers away. Too low can hurt your bottom line. But there’s more to pricing than picking numbers. It’s about planning a pricing strategy that works for your business, your customers, and your suppliers and other partners.
• Find the best way to promote your business: Promotion falls into five main categories but which one suits your business, your budget, and your goals? Here’s how to work it out, plus tips on planning effective and engaging promotions.

These Ministry of Business, Innovation and Employment webpages are particularly useful for Marketing students: 

• Data and analysis: Access a range of data, statistics, modelling, research and analytical papers on a variety of business topics.
• Document library: Search all the documents stored on the MBIE website including research reports, strategies and analysis.

Collated and useful statistical data for Marketing:

• Business: Access statistics on the activity and performance of business in New Zealand.

These Marketing Association webpages are particularly useful to Marketing students:

• Resource Hub: Access a variety of resources dedicated to bolstering your learning and provide you with insightful content and templates to help you in your career and marketing role.  Particularly useful sections of the Resource Hub are:
  • Brand
  • Content Marketing
  • Digital Marketing
  • Insights and Strategy
  • Marketing Planning
  • Social Media
  • Sustainability

These Harvard Business School: Working Knowledge topics are particularly useful to Marketing students:

• Advertising: Access new research on advertising including strategy and tactics, digital advertising, measuring impact and advertising technology.
• Communication: Access new research on communication including intention and meaning, communication technology and communication strategies.

• Management: Access new research on management including management strategy, accountability, design and succession planning.

• Marketing: Access new research on marketing including advertising, crisis communications, social media, digital marketing techniques and strategy.