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Marketing: Research Help

This subject guide provides resources, information and help to support your Marketing studies.

Not sure where to start with your research?  Check out SIT Library's resources including books, ebooks, videos, notes on how to search for information effectively and how to critically evaluate sources.

What is scholarly research?

Video credited to Modern Librarian Memoirs.

Modern Librarian Memoirs. (2012, August 30). What is scholarly research? [Video]. YouTube. https://www.youtube.com/watch?v=qUd_gf2ypk4 

Marketing research books and ebooks

General research books available at the SIT Library

Developing your research question

Video credited to Steely Library at Northern Kentucky University.

Steely Library NKU. (2018, January 5). Developing a research question [Video]. YouTube. https://www.youtube.com/watch?v=QauomrFcrXk

How do I search effectively for relevant information?

The online databases provide access to academically relevant articles.

To maximise the usefulness of the databases, use the searching techniques outlined in the Study Toolbox's Searching online databases page.

To search successfully, always plan your search...

Video credited to University of South Australia.

University of South Australia. (2017, October 20). Study help: Plan your search [Video]. YouTube. https://www.youtube.com/watch?v=y-GlTrrXdhw

Be critical... evaluate your sources

Before using information in your assignment, critically evaluate the source.  It is important to judge accuracy, objectivity and establish the authority of the source.

In the Study Toolbox check out our detailed notes and videos on critically evaluating articles and critically evaluating websites.

How do I evaluate information?

Video credited to University of South Australia.

University of South Australia. (2017, October 23). Study help: Evaluating information [Video]. YouTube. https://www.youtube.com/watch?v=2U3dkTLjuvE